About Us

Melach 33 Founder, Jennifer McClure, has been to every corner of the Earth—literally. From the sandy beaches of California to the snowy peaks of the Alps, no place captured her senses like the stunning turquoise shores of the Dead Sea.

Begin your journey to renewal and transformation at the heart of spirituality and history, the Dead Sea. For countless years, the desert sun has baked the rich soil, distilling one of nature's most unique and prized products: Dead Sea Minerals. This ancient destination has beckoned those in search of everlasting beauty and the ultimate source of rejuvenation. Even today, people from all over the world make the journey to bathe in its emerald waters and harness its magical skin-softening and wrinkle-erasing abilities.

Science now confirms what the ancients have known for centuries: the Dead Sea's unique 33% salt content produces mineral-rich crystals that facilitate our body's ability to regenerate cells and naturally detoxify. Dead Sea Salt contains a miraculous 21 essential minerals that our bodies rely on to power all functions.

At Melach 33, we strive to bring the sacred healing powers of the Dead Sea to your beauty ritual, no journey required. With our skincare line, you can transport yourself to a far-off place and revitalize your morning routine or de-stress with an evening of pampering. We have combined the benefits of the revitalizing Dead Sea salt with nourishing desert oils to engineer a skincare line that continues the tradition of the ancients, bringing you beauty secrets from the sands of time to help you turn back the hands of time. Let Melach 33 be your guide to a beauty ritual that nourishes not just your skin, but also your soul